Graphic Design
Illumine – Childcare Platform Visual Design
Illumine is a childcare platform that connects parents with trusted caregivers. My goal was to create a warm, approachable visual identity that reflected safety, trust, and ease of use.
Year :
2024 - 2025
Industry :
Childcare
Client :
illumine
Project Duration :
1 Year
Major Challenges Solved
Brand Perception: The existing visuals felt generic and corporate, failing to connect with parents emotionally.
Consistency Across Media: Needed a cohesive design system for both digital and offline touch points.
Visual Accessibility: Designs had to be friendly yet professional, appealing to both parents and caregivers.
My Role & My Tasks
Role: Visual Designer
Tasks: Brand concept creation, mood board development, typography selection, color palette creation, final asset delivery.
Tools Used
Figma · Adobe Illustrator · Adobe Photoshop
Competitor Analysis
Studied leading childcare platforms such as Lillio (HiMama), Brightwheel, Procare, Famly, Playground, and Kangaroo.
Most competitors use similar soft pastel color schemes, rounded typography, and stock imagery, which makes them blend together visually.
Identified a gap for a more distinctive, illustration-led identity with vibrant yet trustworthy colors to make the platform instantly recognizable and emotionally engaging.
Social Media ads
Creative Ads: Campaign visuals for different childcare service promotions.
Social Campaign Sets: Themed posts for seasonal events and feature highlights.
Engagement Boosters: Story templates, announcement cards, and testimonial graphics.
Website Landing Pages
5 Feature Pages: Detailed breakdown of Illumine’s core offerings.
About Page: Brand story, mission, and team highlights.
Comparison Pages: Competitive comparison with alternative platforms.
Book a Demo Page: Conversion-focused page with call-to-action sections.
50+ Callouts: Reusable design elements for product highlights, feature snippets, and quick facts.
More Projects
Graphic Design
Illumine – Childcare Platform Visual Design
Illumine is a childcare platform that connects parents with trusted caregivers. My goal was to create a warm, approachable visual identity that reflected safety, trust, and ease of use.
Year :
2024 - 2025
Industry :
Childcare
Client :
illumine
Project Duration :
1 Year
Major Challenges Solved
Brand Perception: The existing visuals felt generic and corporate, failing to connect with parents emotionally.
Consistency Across Media: Needed a cohesive design system for both digital and offline touch points.
Visual Accessibility: Designs had to be friendly yet professional, appealing to both parents and caregivers.
My Role & My Tasks
Role: Visual Designer
Tasks: Brand concept creation, mood board development, typography selection, color palette creation, final asset delivery.
Tools Used
Figma · Adobe Illustrator · Adobe Photoshop
Competitor Analysis
Studied leading childcare platforms such as Lillio (HiMama), Brightwheel, Procare, Famly, Playground, and Kangaroo.
Most competitors use similar soft pastel color schemes, rounded typography, and stock imagery, which makes them blend together visually.
Identified a gap for a more distinctive, illustration-led identity with vibrant yet trustworthy colors to make the platform instantly recognizable and emotionally engaging.
Social Media ads
Creative Ads: Campaign visuals for different childcare service promotions.
Social Campaign Sets: Themed posts for seasonal events and feature highlights.
Engagement Boosters: Story templates, announcement cards, and testimonial graphics.
Website Landing Pages
5 Feature Pages: Detailed breakdown of Illumine’s core offerings.
About Page: Brand story, mission, and team highlights.
Comparison Pages: Competitive comparison with alternative platforms.
Book a Demo Page: Conversion-focused page with call-to-action sections.
50+ Callouts: Reusable design elements for product highlights, feature snippets, and quick facts.
More Projects
Graphic Design
Illumine – Childcare Platform Visual Design
Illumine is a childcare platform that connects parents with trusted caregivers. My goal was to create a warm, approachable visual identity that reflected safety, trust, and ease of use.
Year :
2024 - 2025
Industry :
Childcare
Client :
illumine
Project Duration :
1 Year
Major Challenges Solved
Brand Perception: The existing visuals felt generic and corporate, failing to connect with parents emotionally.
Consistency Across Media: Needed a cohesive design system for both digital and offline touch points.
Visual Accessibility: Designs had to be friendly yet professional, appealing to both parents and caregivers.
My Role & My Tasks
Role: Visual Designer
Tasks: Brand concept creation, mood board development, typography selection, color palette creation, final asset delivery.
Tools Used
Figma · Adobe Illustrator · Adobe Photoshop
Competitor Analysis
Studied leading childcare platforms such as Lillio (HiMama), Brightwheel, Procare, Famly, Playground, and Kangaroo.
Most competitors use similar soft pastel color schemes, rounded typography, and stock imagery, which makes them blend together visually.
Identified a gap for a more distinctive, illustration-led identity with vibrant yet trustworthy colors to make the platform instantly recognizable and emotionally engaging.
Social Media ads
Creative Ads: Campaign visuals for different childcare service promotions.
Social Campaign Sets: Themed posts for seasonal events and feature highlights.
Engagement Boosters: Story templates, announcement cards, and testimonial graphics.
Website Landing Pages
5 Feature Pages: Detailed breakdown of Illumine’s core offerings.
About Page: Brand story, mission, and team highlights.
Comparison Pages: Competitive comparison with alternative platforms.
Book a Demo Page: Conversion-focused page with call-to-action sections.
50+ Callouts: Reusable design elements for product highlights, feature snippets, and quick facts.